Instagram has started testing how a unique type of content works: reposts. With them, the aim is to transfer the followers of an account within this social network the content of other different social networks, and they are tested despite the fact that four years ago Instagram assured it would never launch the “regram”.
The repost allows content from other platforms to be shared on Instagram
With a name that is inevitable see twitter retweetsthe background of these reposts follows the same principle: share on your own profile content from other users in such a way that the original publication is respected as much as possible, demonstrates without doubt its origin and also offers the deserved resonance to the author of the original content.
Other platforms like Tumblr or Facebook also have similar formats and TikTok is also testing this format. The first images of Instagram reposts were provided by the social networking consultant Matt Navarra from his Twitter profile and allow us to distinguish an icon identical to that of Twitter retweets with the two arrows in the shape of a circle.
It’s not a complete novelty on Instagram ability to share third-party content, although until now it has always been done in an integrated way in the user’s own content, both through direct messages and embedded in the stories. Now the big news is that the post is listed as a new post in the feed of the profile it’s sharing.
Seine Kim, spokesperson for Goal (Instagram’s parent company) recently stated that reposts are meant to thank the creators of the original content. Initially, the feature will be tested on a very small number of users, with no indicative date set for it to be available to general users of this social network.
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