Content creators have access to a new way to make money on Instagram that the social network is already testing internally. Is about the gifts and is linked to the star format, the roles.
The Gifts (Gifts) allow content creators to get financial compensation in all formats allowed by Instagram, not just live
A spokesperson for Goal confirmed that these gifts are currently being tested internally, without specifying a date when they could become available to users of the social network.
In the month of July there was for the first time evidence of this route of monetize content consisting of a button that could be activated by content creators that, when activated, allowed viewers to deliver “gifts”.
Like other advanced features related to content monetization, not all users should be able to activate this option, so content creators should check their settings if they a new tab that provides access to manage these gifts. For viewers, that button would appear at the bottom of the reels, and pressing it would send those rewards to the content creator.
Its operation would differ from the option of: tips Instagram included in 2020, and that made it possible to support content creators during the broadcast of a live video. The operation was based on acquiring some decals (in exchange for $0.99, $1.99 or $4.99) that appear in the shape of a heart next to the viewer’s name as they watch the video.
The difference with these gifts is that they are not only available for live videos, but also for also for the rest of the content that is not live. The result bears a resemblance to the “tip” options that some platforms have used, including Twitter, Tumblr or TikTok.
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