The newly created social network BeReal offers its users only two minutes a day where they can share a photo.
Be Real seeks the spontaneity of a photographic shot made at a time determined by a message that arrives just two minutes in advance.
A short period of time arriving without notice, at any time of the day, with what is sought that the result of the shared image is as spontaneous and sincere as possible. An image that is also double, showing what the front and rear cameras are capturing at the same time.
And this seems to be the goal of the new development of Instagram with which they want to tackle this emerging social network. Via the option “IG Candid” (IG sincere/spontaneous) it is intended that the users of the social network share a moment of their day that, because of the unexpected in terms of the “publish window”, that would show spontaneity and sincerity.
An undisguised “inspiration” in Be Real’s hallmark that would delve into that increasingly common practice of various social networks and platforms taking on as a complementary function what had begun as a defining or unique feature of another platform. Strategies for eliminate emerging competition and to strengthen your own. Inspiration that would also be behind Dual, an option recently added to Instagram that allows you to take a photo or video at the same time with both cameras, front and rear.
Instagram’s preparatory work on “IG Candid” would be based on a message that the user would receive inviting him to add a screenshot to add to your “candid/spontaneous” story drawer, with a period of only two minutes. That is, basically the same as Be Real proposes.
Instagram has been confirmed to be working on the development of this feature, although it has been clarified that it’s only about an internal prototype which isn’t meant to be tested externally, so there wouldn’t be a schedule to make it available in the Instagram app either.
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