One of the features of TikTok is your algorithm, which recommends content from people who are followed, as well as from other people who are not followed, but who post videos that may interest us. The successful operation of the same is one of the keys that has achieved that: TikTok exceeds 1 billion users around the world and achieve much higher ratings than other social apps.
LinkedIn has started testing a new algorithm to launch the ‘Discover’ section, similar to that of TikTok and Instagram
So much that Instagram imitated another of TikTok’s features when throwing his Explore tabwhere a algorithm recommends roles and other content that may be of interest to platform users, albeit now with less precision than that of the Chinese app.
However, Instagram doesn’t seem to be the only social network imitating TikTok in this regard. LinkedIn has begun experimenting with a new tab on its mobile app that would perform the same functions as “Explore” on Instagram.
This tab shows publications from people “who may be interested in following” the user, newsletters “to which they may want to subscribe”, publications that may be of interest to them… and much more, such as curated and selected content , would be recommended. for him LinkedIn editorial team. This new space to find content that can be relevant to any user will work thanks to a new algorithm that LinkedIn has developed and is currently in the testing phase.
Depending on the results of these tests, the professional social network acquired by Microsoft in 2016 will decide whether or not to finally launch the “Discover” tab to its more than 850 million accounts created worldwide.
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