LinkedIn launched comments in 2019as a way for users of the world’s largest professional social network that they could easily respond to content posted by others at the click of a button.
LinkedIn adds the “nice” comment for users to interact with less corporate content
Comments significantly increase engagement with posts on all social networks. Facebook was the first platform to integrate them in 2016, and since then many other networks and even mobile applications have launched them and copied their success. For example, WhatsApp has added comments this year.
As we say, LinkedIn included them three years ago, as part of the company’s efforts –acquired by Microsoft in 2016– to allow users to interact more with the content published in it.
East has always been a historical handicap of the social networkwhat has cost users to participate and spend more time on the platform, and not just as a place to publish their resume online.
Thanks to measures such as the launch of Comments, LinkedIn has significantly improved those metrics. Initially, it made five different responses available to users, most related to professional issues, such as “I’m interested” and later added “I care” when the incarceration and the coronavirus pandemic happened.
However, the company has now started deploying a new response in the over 700 million accounts that you made. It’s about the response “Funny” (Funny, in English) and that will allow users of the professional social network to respond to publications of a more jovial and non-professional nature. It is identified with a blue smiling face, as seen in the image above.
In fact, it was a response that was lacking, especially when in recent years many LinkedIn users stopped using the platform to share strictly business content, but also used it to publicize certain aspects of their personal lives or share more content. . as part of you strategy on LinkedIn.
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