Pinterest users will receive an email in the past few hours informing them of certain changes to the Platform Usage Policy of searches.
The changes are designed to counter misinformation about climate change on Pinterest
In particular, the company is releasing a major update to its Advertising and Community Guidelines (“Guidelines”) to expand existing prohibitions against misinformation and conspiracy theories and add new prohibitions. against misleading information about climate change.
These changes comes into effect on April 5and anyone who uses Pinterest after that will be assumed to accept the changes to the platform’s usage policy.
It’s important to be aware of the changes as they could affect the content each user can save or share on Pinterest. As announced by the company, the news will apply to all content, including the Pins that users publish and also the ads that can be published on the platform.
What changes is Pinterest introducing to its usage policy?
Pinterest mainly introduces two types of changes: changes that target the user community and changes that directly affect ads.
-Changes for the user community. Pinterest has already included guidelines in its Community Guidelines that address fake content that could harm the well-being, safety, or trust of members.
While this already includes a ban on posting content containing health copiracy theories or disinformation, Pinterest wants to expressly extend the ban to explicitly refer to disinformation and disinformation about climate change.
-Changes regarding Advertising. Pinterest has also announced that it will ban all ads that contain false or misleading information about climate change, though it has not specified on what basis it will determine whether the content is misleading or not. It also claims to update its rules to explicitly ban ads containing conspiracy theories, misinformation or misinformation about climate change.
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