Pinterest launched its tools seeking activities for emotional well-being (Compassionate Search) in the United States in 2019, and since then its use had expanded to 11 other countries, although none were Spanish-language.
However, the company has now announced that these emotional wellness features are coming to Spain and some Latin American countries. They are currently available in 12 countries: United States, United Kingdom, Ireland, Canada, Australia, Singapore, India, Philippines, Hong Kong, New Zealand, Brazil, and Germany.
According to Pinterest, the searches will be available in France, Italy, Spain, Austria, Switzerland, Japan, Sweden, Mexico, Argentina, Colombia and Chile in the coming weeks. To access all social wellness search activity, just type in #PinterestWellbeing or #BienestarenPinterest.
What searches like emotional wellbeing on Pinterest
Now coming to Spain and some Latin American countries, this new tool is a collection of interactive activities that Pinterest users can try to improve their mood when they are feeling stressed, anxious, sad, or trying to manage difficult emotions.
With this feature, when a user searches Pinterest for words like “sadness” or “anxiety at work,” a user gets recommendations to access support resources in times of need. For example, they may see a prompt inviting them to explore recommended activities, such as the “Accept Your Emotions” exercise, which provides the necessary steps to practice self-compassion.
According to data from Pinterest, searches related to stress and improving health have grown significantly on the platform over the past year, to the point where 80% of those surveyed by the company feel more positive thanks to the tools the social search engine owns.
Some of the most popular mental health searches on Pinterest are mental health quotes and quotes, stress-related searches, anxiety affirmations, mood quotes for a rough day, and positive phone lock screen quotes.
Similarly, searches such as “How to support someone in matters of mental health”, “Emotional awareness”, “Calming techniques”, “Art for a healthy mind”, and “Art for expressing yourself” have also seen significant growth. .
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