As is the case with the total number of active users in the free version of the application, the premium applications some social networks replicate market share. This is what is happening with Snapchat and Twitter, despite the latter social network presenting its premium version before, but it is less profitable.
In just a month, Snapchat + has already made more revenue than Twitter Blue in a year
So while Snapchat has 557 million active users Y Twitter 436 millionalso SnapchatPlus is already ahead Twitter Blue in terms of profitability despite the fact that only a few weeks have passed since it presented its payment method. The success of the paid version of Snapchat is truly amazing.
so much that Snapchat Plus has already raised over $5 million in its first active month from income. By contrast, Twitter Blue has made just $4 million as of June last year, according to market research firm Sensor Tower.
It is estimated that the revenue Snapchat earns from various services such as: sponsorship of filters and lensesreached 1,110 million euros in the second quarter of 2022, with other revenue sources such as the sale of its Glasses or the pixy dronealthough the truth is that these two products have not had a particularly significant impact on the accounts of Snap, the parent company.
The paid subscription to Snapchat+ includes several Premium Features and it represents an additional monetization channel for the platform in addition to advertising revenue. In exchange for $3.99 per month, users can find out who has seen their Stories again, change the app icon, mark another user as “Best Friend” and be the first to try out new features.
Meanwhile, in the case of Twitter Blue, and while the premium app also adds exclusive features, subscribers are still missing that feature that so many have been asking for for years: the ability to correct tweets.
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