Three important novelties arrive on the roles of Facebook and Instagram


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Goal (Facebook and Instagram matrix) improves the interaction of the roles published on both platforms –they came on facebook this winter– including a new sticker that is a call to action: «Add yours».

Facebook and Instagram try to encourage users to comment on Reels with their own videos, creating a range of related content

The addition of this new sticker in the Reels publication assumes a direct invitation to the viewer to interact with the content of the Reel online by submitting your own content. For example, encourage viewers to add a video featuring their own pet for a pet movie, for example, by adding the “Add yours” sticker.

Comments will be added as postal chain, focusing on the first user who started that series of publications. While the purpose of this new option is to promote collaboration between users, it is also clear that it can fulfill the purpose of discovering other people to follow on both Facebook and Instagram.

Initially this function appeared on Instagram Stories since it was a sticker that has since gained great popularity, it seemed logical for Meta to transfer it to the Reels, given the good reception they have had, and since there is also the possibility to generate this content on Facebook, it was only natural that they would show up there too.

From Meta, this option allows you to increase the number of roles published, further enhancing such a popular format on both platforms, both Instagram and Facebook, where they are successfully making their way. It is seen as an invitation to generate roles by users not very familiar with this format, especially on Facebook.

Create the same Reel on Facebook and Instagram

But what might draw more attention is that Meta has announced the ability to publish cross roles between both platformsthat is, the connection between communities that a content creator can generate jointly in both social networks, starting from the same content.

To facilitate this task, Auto-generated roles on Facebook, which are based on the compilation of Stories previously published in Facebook Stories, a method to improve Reels therefore by converting previous Stories format publications to that format. In this sense, it should be remembered that Instagram automatically deletes the . announced conversion to reels of all published videos with a duration of less than 15 minutes.

Expanding the use of Stars on Facebook

On the other hand, Meta has announced the extension of the star assignmenta virtual badge that allows fans to show their support for their favorite Reel creators on Facebook and can now be used by a wider range of content creators.



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