TikTok is currently testing a new feature called Near (Next) which should prioritize the distinguishing character content from creators near the user’s location.
Close by would be a third tab in the feed that TikTok provides next to For you and Following
Regardless of where the user is located, Near gives priority to the content of those users who have published content from nearby locationsso that when the user moves to another city or country, the local content will appear in this new section.
Since there are currently only two feeds in TikTok, it seems reasonable to think that Close (Next) would be added as a third ability to segment the content.
-For you: Selected Recommendations based on the TikTok algorithm.
-Next: Only content published by those other users who are being followed.
-Near: Content published by creators who are in geographic proximity to where the user is currently located.
Recently, other social networks such as Instagram or Snapchat have added features that take into account the geographical location of the publication. in the form of maps or search enginesBut TikTok could take it one step further by including this segmentation in the form of a new tab to select the displayed content.
This function is of course dependent on: that content creators tag videos correctly uploaded with the geographic area they were shot in (or published from).
In this sense, the TikTok strategy with Close can focus on the role of this social network as a substitute for platforms like Google Maps or TripAdvisor when locating establishments such as shops or restaurants. Specifically, some studies estimate the percentage of young people looking for a place to eat based on TikTok or Instagram instead of Google or Google Maps at 40%.
TikTok hasn’t specified a date when Close will be available, but it’s stated it won’t be long to appear.
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