Twitter has officially added podcasts to its content, thanks to a trial it launched Twitter Spaces, the voice chat rooms of the social network that emerged in 2020 in response to Clubhousethat adds the ability to listen to this type of content through a personalized list that uses the user’s interests as criteria.
Podcasts on Twitter can be heard via Twitter Spaces
To that end, the tab Twitter Spaces will have a specific section called Stationswhere thematic combinations of podcasts from the RSS feed of Twitter audio events appear.
Operation is similar to a Pandora platform station, albeit for voice audio. It is quite far from the usual “a la carte” consumption of podcasts in applications such as Apple Podcasts or Spotify – for which podcasts are the cornerstone of its strategy– where the user individually selects episodes or programs.
The Twitter algorithm will learn about the user’s interests and tastes, so the more podcasts he listens to, the more he will refine his recommendations, although these podcast “playlists” already have the initial foundation that the Twitter algorithm to show tweets to the user already has. has prior information about their substantive patterns of interest.
Not only that, but Twitter is said to try and take into account the tastes of those users who are followed as a “recommendation” from a third party, such as Twitter’s Product Director Evan Jones.
Initially, the podcasts in Twitter Spaces will be available in the test phase to a small group of users and only with content in English. To cope with this new function of the social network, a statistic based on own data that codes in a 45% the percentage of Twitter users who also listen to podcasts monthly.
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