Snap, the company that owns Snapchat, isn’t having a good time. Two weeks ago he announced that lays off 20% of its staff worldwide and the closure of several projects, including the Pixy, your drone to take selfies that had reached a high expectation, but that it was very hard to find in the market.
Snap Wants To Kill A Growing Rival Of Snapchat Despite Owning It
Another of the most infamous shutdowns was that of the social map app Zenly, whose logo is a tricolor ice cream cone (in the picture). Snap had bought this startupheadquartered in Paris, in 2017, and now five years later, it closes it with a swerve, leaving even its employees stunned, as the social network has more than 40 million users worldwide.
But it’s also that last July Zenly’s 73 employees — who are now being laid off — received a package of company stock from Snap’s owners as a reward for their work and results.
What is happening is that these actions came into effect a year after delivery, so presumably they will not mean a single extra euro for Zenly employees, who will only receive their severance pay when French regulators cancel the company’s closure and the total approve its dismantling. .
It may take several months for this to happen. Meanwhile, Zenly employees still have to go to the office and operate as if nothing had happened, despite the intent to shutdown expressed by Snapchat’s owners, who have also rejected any attempt to purchase the app by other companies, meaning the app would remain active and in service. stay. their workers.
Employees don’t really understand Snap’s decision or why they bought an app and now shut it down, wasting thousands of hours of work by dozens of engineers, and not even considering selling to another company. It is also not clear why work was done on the complete redesign of the application earlier this year.
The truth is that Snap bought Zenly as soon as this French app started taking off internationally and preparing to land in the United States. It was about taking out a potential competitor that today it is very strong in Russia, Japan and other Asian countries. Still, it has 15 million daily users and about 40 million monthly active users, numbers that are far from the more than 350 million active users that Snapchat hasso that it would not cast a shadow.
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